The rise of casual gaming
Posted by Peter | Filed under Games
While sitting here playing Scrabble with my dad (and nearly winning!), I noticed that the BBC has an interesting article about the rise in casual gaming, and the often surprising statistics involved:
http://news.bbc.co.uk/1/hi/technology/7301374.stm
Some of the statistics from Popcap are quite impressive. First is gender… 65% female! (I guess the male gamers are off playing something more hardcore). Then the age, with a surprising number over 30. (Once again, the young ‘uns are probably into less casual stuff). Perhaps most shocking of all is the hours racked up on Popcap alone… up 600 million per year! That’s the equivalent of nearly 70,000 people playing the games literally non-stop for the whole year. Insane!
Casual games are definitely here to stay, and worth money! Thankfully, there’s plenty of programmers and artists willing to make the stuff.
